Will Women Save Funeral Service?
I grew up in a family of very powerful women. My grand mother, mom, aunts, and great aunts were all small business owners and very entrepreneurial-minded during a very male-dominated time. In my family, women were heard, and it was expected for them to be heard. I’ve had several male role models and influencers in business and my personal life, and I am very grateful for their positive impact. I have also been fortunate to carefully observe the women in my family operate their small businesses…
Video Marketing: Your Key to Expressing Empathy
Funeral service is a profession that unfortunately many people are scared to visit, but do so because they need to. We aren’t the only profession under this category. Lawyers and doctors could also be considered in that same arena. But there’s a great opportunity for doctors, lawyers, oh, and by the way, funeral homes. We can make the process of a visit easier for families…
An Ah-Ha Moment on Vacation
My family and I recently went on vacation to the gorgeous Upper Peninsula of Michigan. I was content fishing for walleye and perch in the sparkling, cool waters, but my wife wanted to go to Mackinaw and to visit Mackinac Island. I love the history there, and I think there’s a lot to be learned as a funeral director and business owner…..
Exceptional Aftercare: It’s Not Just About Grief
When asked what distinguishes us from other funeral services, the answer is often “our service.” But that response is very vague. It’s essential that funeral homes find a definable difference that sets them apart from their competitors. The answer could be a unique and entirely exceptional aftercare service….